Case Study

Livingbridge buys social media giant Jungle

FRP supported PE investor Livingbridge on its acquisition of leading social media business Jungle Creations

Published: 25 October 2021

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Written by:

Bilal Hasan

Partner

Corporate Finance Reading

Mark Farlow

Partner

Corporate Finance London

Chris King

Associate Director

Corporate Finance London

Background

Founded in 2014, Jungle Creations specialises in digital content creation across its seven media brands, with a combined following of more than 125 million. The company’s sub-brands, Jungle Studios and Wild, distribute content through social media platforms including Facebook, Snapchat, TikTok, Instagram and YouTube, for brands such as Bailey’s, GSK, Heinz and Silverspoon. Livingbridge, one of the UK’s leading mid-market private equity investors, was looking to acquire Jungle Creations, and appointed FRP to advise on the investment.

Action

FRP’s Corporate Finance and Debt Advisory teams provided full buy-side support on Livingbridge’s investment into Jungle Creations. Our teams advised on structuring the deal and project-managed the transaction, while leading a debt raise to part-fund the acquisition and provide working capital facilities.

Outcome

The successful acquisition of Jungle Creations will see significant investment from Livingbridge to support the social media business in fuelling its growth strategy, including the launch of new brands, increased content output for existing brands, and internationalisation.